Farley & Carly: Darren does Wayne
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THE RULING REMAINS UPHELD BUT WITH REVISED WORDING INCORPORATED INTO THE ASSESSMENT.
Ad description A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack.
So are you a spectator or are you a player?
Get in on the action.
They did not believe the tone of the voice over was pushy or aggressively promoting the gambling element.
They believed it was a very straight and matter of fact read.
Clearcast said they neither believed coral betting advert 2018 ad encouraged the viewer to stop watching the sport and gamble instead, nor did they feel that this was implied.
They believed the ad asked a question, whether the viewer was a spectator or a player, with the following screen being the offer.
They felt as though the only implication was to encourage the viewer to place a bet.
They did not think this meant that the viewer would have to stop watching the sport, or that gambling was in fact better than watching sport.
They believed it conveyed the point of being able to watch sport spectator but tarzan online subtitrat 2018 to place a coral betting advert 2018 at the same time player.
They were satisfied that the advertisement was socially responsible.
Assessment Upheld The ASA considered that the overall tone of the ad implied that gambling was more exciting than being a spectator.
We noted the view that the voice-over was not pushy or aggressively promoting the gambling element and that it was matter of fact in its presentation.
We also considered the stylised shots of the footballers implied that the gambler was equivalent to the successful player.
We concluded the ad was likely to suggest peer pressure to gamble, disparage abstention and suggest that gambling could enhance personal qualities and therefore breached the Code.
The ad breached BCAP Code rules 1.
Social Responsibility and 17.
Action The ad must not appear again in its current form.
We told Coral to ensure that their advertising did not condone an irresponsible attitude towards gambling and did not suggest peer pressure to gamble, disparage abstention or unduly suggest that gambling could enhance personal qualities.
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New Season - New Coral
And in total, 21 gambling adverts were broadcast on British Eurosport during its four-and-a-half-hour coverage of the final, in which Federer defeated Marin Cilic in five sets. Almost a quarter of. The other gambling companies that advertised during the game were Coral, William Hill, Ladbrokes and Bet365.
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